+
credits

Joshua Rajan

Graphic Designer

Aniyah Lee

Graphic Designer

Lilly Garcia

Copywriter

Emma Campbell

Trend Researcher

ABERCROMBIE

a Winning Campaign Pitch for Abercrombie's Spring/Summer '24 Collection.

As part of their annual Summer Summit, Abercrombie and Fitch challenged teams of designers to create a campaign for their Spring/Summer 2024 collection. Our team leveraged Abercrombie's roots in outdoor wear to create a campaign that redefines sustainability as a lifestyle rather than a fashion choice.

Scope

Campaign Creative
Visual Identity
Print Design
Web and Interactive

Role

Graphic Designer

TEAM

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WEB

Extending the campaign to abercrombie.com

We branched out the campaign to digital by creating a hero on abercrombie.com which would lead to their store page to boost shopping.

RESULTS

Winning the Sophomore Summit

Among 100+ candidates and 8 groups from across the nation, the "One Life, One Planet" concept won the 2023 A&F Sophomore Summit.
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