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Digifest, the University of Houston’s annual reverse career fair, showcases portfolios of Digital Media Seniors to Houston professionals. Our task was to create a print marketing campaign to attract local agencies and design teams to the event. We designed a printed mail campaign segmented by industry to engage emerging businesses and creative teams, equipping brands with tomorrow’s creators.
Scope
Campaign Creative
Visual Identity
Print Production
Variable Data
The Digital Media program fosters growing professionals across every medium: print, digital, social media, and mixed reality. We created a variable type and identity system inspired by the mediums they're innovating within.
