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credits

Joshua Rajan

Creative Director
Lead Designer

Julie Pulliam

Director of Marketing

FEATSAZ

Celebrating All the Ways we Come Together with a new Identity for Arizona's Events Association.

When the Festivals and Events Association of Tucson and Southern Arizona (FEATSAZ) reached out  to craft a fresh identity for their organization, they had a clear mission in mind: to connect with Arizona's event coordinators. I worked to create an identity that celebrated the area's broad-ranging events industry by connecting events professionals with the part of their job they loved the most - bringing people together.

Scope

Visual Identity
Brand Strategy
Illustration
Iconography

Role

Lead Designer

TEAM

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STRATEGY

I connected Arizona's diverse array of events through their shared purpose: bringing people together in all the ways that matter.

VISUAL SYSTEM

Crafting brand assets grounded in the concept of togetherness.

The visual system emphasizes unity, with the logo's plus sign representing the brand's ability to connect people and events. The icon suite reflects Arizona's diverse categories of events which can be used for personalization, while the illustration system ties it all together, uniting the diverse industry under the one visual identity.

APPLICATIONS

I extended the identity system to merch and other touch points.

RESULTS

Now Rolling out to Audiences Across Arizona

35%

Increase in memberships since brand roll-out.

20+

Custom logo lockups made for brand partners.

12

Happy board of directors members :)
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