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Oryza is a high-end residential collection of 11 villas located in West Kerala. The name Oryza, meaning cultivated rice, emerged from the land's heritage as a rice field. Referencing the themes of cultivation and heritage, I built a brand idea to symbolize Oryza Residence's core value: "Cultivating Home." The identity marries luxury with the concept of cultivation to create a sense of comfort, craftsmanship, and home.
Scope
Web and Interactive
Visual Identity
Environmental
Print Production
Since the brand name, Oryza, paid homage to the land's history as a rice field, I explored how we could expand on the brand's heritage while showcasing the land's evolution into the housing community it is today. We explored the word, "cultivate's" double meaning that related to both refined culture and diligent craftsmanship.
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After establishing the brand, I created a landing page to give potential buyers an overview of the amenities, community features, and floor plans available for sale.
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